The foundation of OSD’s strategic arm, The Boston Consulting Group provided the backbone of quality consulting practice with sound methodologies, professionalism, communications, practical frameworks, and access to a network of peers and case studies to supprt OSD’s strategic design objectives.

What follows is one paramount case study; the development of the “Northstar” that led to IBM’s web transformation from marketing centered communication to a customer-focused e-commerce platform across all business units.

Overview

Tenure

The Boston Consulting Group

Works

Augusto Landestoy

1

Projects

IBM.com

IBM

User Interface Design, User Experience Development

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