BMW Group Designworks is a subsidiary of BMW with two different business units; one servicing BMW automotive R&D, and the other, a consultancy offering design services to various organizations across industries.

Work at BMW was primarily focused on the development of the 2010 BMW X3 interior direction and unique driver technology, the design and prototype of a business jet for Embraer, a line of door handle designs for PADO in Brazil, and other client facing projects. The work was managed amongst cross functional teams of various skillsets and design expertise.

Design exploration, refinement, and modeling were part of each assignment. BMW prides itself of critical design solutions where the output is premium, timeless, rooted in concept and culture, and of the highest aesthetic value.

Overview

Tenure

2006 - 2008

POINT PARTNER

Holger Hampf

Director Product Design

BMW Designworks

Works

Augusto Landestoy

1

2

3

Projects

2011 BMW X3

Automotive Interior Development

Embraer MSJ

Aerospace Innovation Prototype

PADO Door Handles

Premium Residential Hardware

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